The name of the game right now is “treading water,” and one of the most effective ways to stay afloat is by choosing a farm area and sending direct mail, consistently. The urgency to buy or sell for many is gone, or at least on hold. That makes sense when we consider that most hot leads are now sort of lukewarm. While most are still working, many have made changes to their marketing plans and farming seems to be one of the more popular vehicles. The same hold true for real estate agents that we’ve spoken with. Learning a new skill or brushing up on an old one helps keep our minds and our hands occupied when we have an abundance of time. There is no need to resubmit your comment.You’ve noticed it, right? At this point in the COVID-19 lockdown, folks are taking up gardening, sewing, cooking and baking and even raising chickens. Please note: Comment moderation is enabled and may delay your comment. Need more ideas? Contact the pros at ReaMark for a plethora of ideas on effective real estate direct mail marketing tools! Use these ideas as a springboard for your 2022 real estate direct mail roadmap. Our staff can even help you put together a cookbook of delicious recipes as a housewarming present or teaser for future business. We also have other items that you can hand out, such as pens showcasing your contact information and brokerage. ReaMark has numerous magnet products that provide a useful, attractive way to keep your contact information in front of current and potential clients. It also gives them a tangible way to connect with you and to pass along your information to new home buyers and sellers. Thank you cards and referral cards are a great way to add an old-fashioned touch that customers appreciate. Send Existing Customers Home Anniversary Cardsīrowse through our holiday cards to choose from a wide selection of greetings that you can send to your clients and future clients. They also tuck nicely into envelopes for direct mail purposes.Ĭhoose promotional items that are easy to mail for one of the best real estate direct mail marketing strategies you can employ in 2022.